NUTRITION THAT FUELS DIRECTION

Evidence-based nutrition for people who want to perform better in life and sport.

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LEARN MORE 
FOCUSED

EVIDENCE-BASED

STRONG

BALANCED

UAE - DUBAI - GLOBAL

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ABOUT FUEL NORTH

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MORE THAN NUMBERS, IT’S PERSONAL.

I’m Miia, a sports nutritionist with a passion for helping active people and athletes

No fads, no extremes. Just science, experience and a strategy that’s built around you.

Fuel North has evolved from award-winning sports nutrition and wellness business Wellness By Miia, founded in Dubai and built through more than a decade of working with athletes, active individuals, teams and organisations.

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Work With Us

  • “The coaching exceeded all my expectations. Miia really took the time to understand my individual needs and designed a plan that felt achievable and sustainable. What stood out most was how much she cared about the bigger picture: not just nutrition, but my sleep, training & also my overall well-being. I perform better, I'm happier and stronger than ever.“

    Recent Client

  • “Before working with Miia, I struggled with low energy, training plateaus, and high cholesterol despite my background as an ex-athlete. Miia's personalised and holistic approach to nutrition transformed my life. Miia was so patient with me, explaining everything in a way that made me motivated and determined about our journey together. Thank you, Miia, for your incredible support and expertise, I think you are one of the best sports nutritionist in UAE!.”

    Recent Client

  • “If you're looking for someone who will genuinely care about your success, guide you through every step of the way, and help you to be the best version of yourself, look no further. Working with a sports nutritionist like Miia will be a decision you'll never regret! I am forever grateful for her expertise, dedication and belief in me. xx ”

    Recent Client

WHAT I DO

TAILORED NUTRITION, REAL RESULTS.

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“At Fuel North, we believe nutrition should support both performance and wellbeing — not come at the expense of either. We value evidence-based, individualised and practical guidance, without quick fixes, unnecessary restrictions or fear around food.

We believe athletes and active people are humans, not machines. That means looking at the whole person and creating nutrition strategies that support training, recovery, health and everyday life.”

CONTACT US

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